I was reading the New York Times this evening and found an article discussing the current trend of declining monthly viewers for a majority of large television companies. However, no where in the article does it point out the exact causes of this disappearance- it only covers the events this disappearance makes towards the broadcasting companies.
So, the first thing I noted in this reading was its constant statement that declining viewers isn't like a balanced scale. It rather said that instead of one company losing viewers while another one gains a similar amount, viewers from all types of channels are disappearing from the television community. This loss is affecting not only small companies, but large companies as well. The article sites monthly statical data from NBC losing 59,000 viewers last month to FOX losing up to 709,000 as well.
The second thought worth noting was how much non-broadcasting companies get affected by this. It is not only the company that runs the channel that gets income from the viewers, there are also partnerships formed with advertising companies that make money off advertisements that require people to watch them in order to make that money. Commercial companies rely on television more than any other method of advertisement because those companies can use running time to have plenty of time to describe products and persuade viewers to buy those products.
Although the article states that the cause of this disappearance is unknown, my belief is that the popularity of computers and the internet is the root cause of this decline. Because of less ads and the choice to watch the exact same television shows on the computer, viewers are finding it more convenient to watch their shows via their laptops.
http://www.nytimes.com/2012/04/23/business/media/tv-viewers-are-missing-in-action.html?pagewanted=all&_r=0
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